Testimonial Talk – Online Reviews Drive Offline Sales
This is a repost from my January 2008 eNewsletter: “Research from online metrics firm comScore and the Kelsey Group, which studies local media and advertising, finds that the online ratings consumers give products and services have a direct impact on people’s offline purchasing decisions, concluding that merchants who ignore their reputation in the virtual world do so at the expense of very real dollars. The researchers found that 24 percent of Internet users consult ...
Read MoreSearch Engine Marketing – Picking the Right Keywords
This is a repost from my January 2008 eNewsletter: “Picking the right keywords for your website does not necessarily mean what best describes your company and products/services or even what necessarily brings you the most traffic. Picking the right keywords means optimizing your website for the keywords and keyword phrases that will bring you the most customers to your site – customers that are ready and willing to spend money with you. The first key is being specific. If you...
Read MoreNetSource News: Our New Location
This is a repost from my October 2007 eNewsletter: “On August 1st, 2007 NetSource moved into our new office facility on Pine Avenue in Ocala. An outstanding facility, it is a huge step up from our previous location on 17th Street. In addition it is a larger facility that can better keep up with our growth. With the step up in our office, we are also stepping up our efforts to better serve you, communicate with you and provide helpful resources that can help you grow your...
Read MoreE-Commerce: New Shopping Cart Features
This is a repost from my October 2007 eNewsletter: “As a certified developer for Early Impact’s highly regarded shopping cart system, we can provide just about any shopping cart feature you can imagine. Here are just a few of the newer features that have been added to Version 3 of the cart: Unlimited pricing categories: This is an often requested feature that is now standard and is great for membership based websites. Create separate pricing categories for different ...
Read MoreSearch Engine Marketing: Relevancy Matters
This is a repost from my October 2007 eNewsletter: “If you are trying to maximize your results in the search engines one of the first things to review is the relevancy of your website content in relation to the keywords you wish to rank well for. If you are selling lemon scented baby powder on your website, talk about lemon scented baby powder on your website – don’t just mention the product, explain what it is, why it is important to buy, how to use it and any other...
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