Testimonial Talk – Online Reviews Drive Offline Sales
This is a repost from my January 2008 eNewsletter: “Research from online metrics firm comScore and the Kelsey Group, which studies local media and advertising, finds that the online ratings consumers give products and services have a direct impact on people’s offline purchasing decisions, concluding that merchants who ignore their reputation in the virtual world do so at the expense of very real dollars. The researchers found that 24 percent of Internet users consult ...
Read MoreSearch Engine Marketing – Picking the Right Keywords
This is a repost from my January 2008 eNewsletter: “Picking the right keywords for your website does not necessarily mean what best describes your company and products/services or even what necessarily brings you the most traffic. Picking the right keywords means optimizing your website for the keywords and keyword phrases that will bring you the most customers to your site – customers that are ready and willing to spend money with you. The first key is being specific. If you...
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