Archive for September 5th, 2008
Automatically Tracking the Source of Phone Call Leads
It is easy to track visitors that come to your site from a search engine, a Google PPC campaign or who have emailed you from your Contact Us page, but tracking what led to a customer picking up the phone and calling you has been a bit tricky. For years, we have had to remind [...]
Full StorySearch Engine Optimization – The Keyword Hierarchy, Part 1 – Page Title
Early wisdom on keyword optimization was simple – make sure you had good keywords in your meta tags. While that still holds true, it is but one link in a long chain, or one level in the keyword hierarchy as I like to call it.
For every keyword you are optimizing your website, or individual [...]
