Automatically Tracking the Source of Phone Call Leads
It is easy to track visitors that come to your site from a search engine, a Google PPC campaign or who have emailed you from your Contact Us page, but tracking what led to a customer picking up the phone and calling you has been a bit tricky. For years, we have had to remind our clients to make sure to ask “How did you hear about us” everytime they recieve a call from a new lead. A simple solution on the surface, but it is not always a question that gets remembered to get asked...
Read MoreSearch Engine Optimization – The Keyword Hierarchy, Part 1 – Page Title
Early wisdom on keyword optimization was simple – make sure you had good keywords in your meta tags. While that still holds true, it is but one link in a long chain, or one level in the keyword hierarchy as I like to call it. For every keyword you are optimizing your website, or individual page for, there are multiple levels at which that keyword needs to appear. While no one has completely figured out Google’s shell game yet, we know Google needs to see your keywords throughout...
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