Archive for September, 2008

How to Read Your Webstats – Part 3 – Duration of Visit

How to Read Your Webstats – Part 3 – Duration of Visit

If your site is hosted with NetSource Technologies, another important webstat to look at for insight is the graph of “Visits duration” in your included statistics program.  This graph will tell you how “sticky” your site is – or in other words, how long people are sticking around.  The longer the better of course, as [...]

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How to Read Your Webstats – Part 2 – Are the Search Engines Indexing Your Site

How to Read Your Webstats – Part 2 – Are the Search Engines Indexing Your Site

Yesterday’s article addressed the main question everyone wants to know regarding the website stats for their website – how many visitors did I have?  Today, let’s look at how many search engine spiders are visiting your site.
Yuck, spiders!
Actually these are good spiders.  The word spider just plays into the “web” terminology for the internet.  Search [...]

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How to Read Your Webstats – Part 1 – Monthly Visitors

How to Read Your Webstats – Part 1 – Monthly Visitors

If you host your website with us, you have an online statistic program built in as a standard hosting feature.  This statistics program allows you to check important data regarding the success of your website.  It also allows you to find out if marketing campaigns are working, what pages are the most popular, what search [...]

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Benefits of Blogs

I saw an interesting article appear on MarketingSherpa.com’s website about blogging.  Since I’m finally getting my blog juices flowing, it was good to be reminded of the benefits involved.  Basically, MarketingSherpa ran a pole of 4,000 corporate bloggers to find out what the biggest advantages to their blogs was.  Here is the breakdown in order [...]

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Browser Wars Are Getting Interesting – Google Chrome is Here

Last week Google released their new Chrome browser, a very slick and and visually understated browser that holds alot of promise.  I downloaded it last week after it was released and played with it.  What appeals to me most is the performance enhancements that it is bringing to the table.  For example, if you have [...]

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Automatically Tracking the Source of Phone Call Leads

Automatically Tracking the Source of Phone Call Leads

It is easy to track visitors that come to your site from a search engine, a Google PPC campaign or who have emailed you from your Contact Us page, but tracking what led to a customer picking up the phone and calling you has been a bit tricky.  For years, we have had to remind [...]

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Search Engine Optimization – The Keyword Hierarchy, Part 1 – Page Title

Early wisdom on keyword optimization was simple – make sure you had good keywords in your meta tags. While that still holds true, it is but one link in a long chain, or one level in the keyword hierarchy as I like to call it.
For every keyword you are optimizing your website, or individual [...]

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