Linking Up Online – Not What You Think
Ok, you have a web site that has links on it to other pages on your site. Nothing out of the ordinary there. Pretend your business is a restaurant in Lexington, Kentucky and we’re looking at your About Us page and you have a sentence that reads “We serve the tastiest pizza in Lexington, Kentucky – click here for more info.” The words “click here” are a hyperlink to your Menu page. Big mistake – little effort to correct. Instead, the sentence...
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