Biznik.com – Upcoming Social Media Site With Potential
I recently discovered a new website and begun using it last week. It is called Biznik.com. It is sorta like LinkedIn.com but with more social interaction and more ways to promote yourself. The basic membership is free, but some of the more interesting features do require a paid upgrade. http://biznik.com/articles/dont-get-lost-in-the-hype-turn-to-thrifty-marketing The above link is an example of how I am starting to use the site – Biznik gives members the ability to submit articles...
Read MoreTrends – Your Google Adwords Campaign and RSS
Last month I touched on RSS feeds – what they are and how to use them (See RSS Feeds – How To Guide). I wanted to expand upon RSS a bit more and how RSS will continue to play a bigger role in your online world. In this instance, I want to talk about how RSS gives you another avenue to promote your business. If you are currently involved with Google Adwords (PPC, or Pay-Per-Click), you may be familiar with the Google Content Network. This is where in addition to displaying on...
Read MoreIf Content is King, Why Won't He Change His Clothes
If content is king, why won’t he change his clothes every now and again? That robe is starting to stink… No matter how fancy we make your site, your clients and customers are coming to it for the content that you are sharing. Your content is compelling them to contact you, to spend their money with you, to become your loyal subjects. Or is it just the same content that has been on the site for the last 4 years? And is that content something you had pushed off to someone...
Read MoreLinking Up Online – Not What You Think
Ok, you have a web site that has links on it to other pages on your site. Nothing out of the ordinary there. Pretend your business is a restaurant in Lexington, Kentucky and we’re looking at your About Us page and you have a sentence that reads “We serve the tastiest pizza in Lexington, Kentucky – click here for more info.” The words “click here” are a hyperlink to your Menu page. Big mistake – little effort to correct. Instead, the sentence...
Read MoreLinkedIn.com Tip – Pro-active Networking on LinkedIn.com
LinkedIn.com is a great way to connect online with other business professionals. On the surface, after first joining, it might seem like LinkedIn doesn’t offer much in the way of communicating with other users – and to a degree, yes, it is not as instant communication gratifying as many of the other social networking sites. Two ways that are working for me at meeting and connecting with new contacts on the site is to go to LinkedIn’s Q&A section. Here members can...
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