You have spent a lot of time building and protecting your reputation, but do you know what your online reputation is? Do you know what others are saying about you – good or bad?
There is a number of tools out their that let you find out what others are saying. At a minimum, be familiar with our old friend Google. Sure, you probably have already Google’d yourself, or your company name, right? But have you setup a Google Alert (or two)?
Google Alerts are part of the overall Google services that they offer. How it works is you type in any search term you want to be kept up to date about – such as your name or company. Then, each time Google tracks a new web page with your keyword term or terms, it kicks an email to you with a summary and link to the page so you can see first hand. Very handy as it is a set it and forget it service.
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