Brand and Reputation Management
Michael Phelps. Ok, what was the first thing that came to your mind with that name? Was is all the Olympic gold medals? Was it the world records? Was it the years of hard work and training? Was it countless endorsement deals? Or was is a photo of a guy getting caught smoking pot? It doesn’t take much to pollute a reputation. It also doesn’t take much for your reputation in Google to get polluted either. While all the good stuff still pulls up in Google for Michael...
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