This is a great question that comes up frequently when I speak with clients. The short answer, in most cases, is yes.
The idea for this blog post came from an eNewsletter I recieved from Judy Dunn of Cats Eye Marketing – a professional copywriter who is part of my network of Biznik and Twitter. Here is a link to an archive of the article:
http://archive.constantcontact.com/fs018/1102365023179/archive/1102555462571.html
The main points of the article are, if you are selling a product, by all means put your pricing on your site. But if you sell a service, then you need to build value before providing a price. It’s all pretty common sense stuff, but worth sharing if you are on the fence. Give it a read.
Advertisement
