Brand New or New Branding?
This has been a busy year for companies trying to get noticed. Now I can understand with the recession and all that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to be said about familarity too as well as what kind of attention you bring to yourself. Eariler this year Tropicana brought attention to itself by switching it’s packaging. A...
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