Click Fraud – The PPC Ying-Yang
When promoting your business, an attractive option is to use pay-per-click advertising. Using pay-per-click (PPC) advertising you can bid for placement in the search engines for the keyword phrases you know your customers are using when they are searching online. The most commonly known PPC platform is Google’s Adwords program, although Microsoft and Yahoo also have well established PPC programs in place. While top organically ranked listings are still the Holy Grail of search...
Read MoreZoho – An Alternative to Check Out While Waiting for that Google Wave Invite
Ok, Google Wave was just recently released, and I still haven’t gotten my invite. What is a poor web consultant to do? Why, search the web for other things that I can play with now. This is where Zoho comes in. First of all, Zoho is not new – it’s been around at least a few years now, competing solidly with Google Docs at least as far back as 2007. I have read a number of articles on it this year, and even ones that proclaimed it to have beaten Google Wave to the...
Read MoreAdvertisement
