Click Fraud – The PPC Ying-Yang
When promoting your business, an attractive option is to use pay-per-click advertising. Using pay-per-click (PPC) advertising you can bid for placement in the search engines for the keyword phrases you know your customers are using when they are searching online. The most commonly known PPC platform is Google’s Adwords program, although Microsoft and Yahoo also have well established PPC programs in place. While top organically ranked listings are still the Holy Grail of search...
Read MoreZoho – An Alternative to Check Out While Waiting for that Google Wave Invite
Ok, Google Wave was just recently released, and I still haven’t gotten my invite. What is a poor web consultant to do? Why, search the web for other things that I can play with now. This is where Zoho comes in. First of all, Zoho is not new – it’s been around at least a few years now, competing solidly with Google Docs at least as far back as 2007. I have read a number of articles on it this year, and even ones that proclaimed it to have beaten Google Wave to the...
Read MoreYour Google Wave Guide
Since Google Wave is expected to have a limited release on September 30th, it is time to get an understanding of what this tool is, how it works, why it is revolutionary and how we might use it. What it is? Announced by Google on May 27th, 2009 as a “personal communication and collaboration tool”, Google Wave is the next big “death of email” hype storm. As an open source application, it is available for others to develop it out via it’s API – much like...
Read MoreThe Problem With Social Bookmarking Sites
They may be good at being social, but they need to work on their bookmarking features. Ok, here is the setup of my premise: I’m primarily a Firefox web surfer and for the last year or so I have been a big fan of the the Fast Dial add-on. If you don’t know what it is, basically it adds a bookmark page to your Firefox browser. Every time you bookmark a page to Fast Dial, it grabs a screen capture of the page and places it on the Fast Dial grid. The grid can contain as many or...
Read MorePlease Scam Me – Not
I know this is stating the obvious, but it is worth repeating. Don’t open file attachements from people you don’t know. No matter how creditable it appears, it’s simply not. I have been seeing this one (see image) or some variation of it quite often lately. It is always formatted the same and includes a PDF file attachment. This version talks about a great new weight loss thing-a-ma-jig. Others have said the attachment was an invoice for an order recently placed. ...
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