Archive for 'Brand Management'
Brand New or New Branding?
This has been a busy year for companies trying to get noticed. Now I can understand with the recession and all that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to [...]
Full StoryBrand and Reputation Management
Michael Phelps.
Ok, what was the first thing that came to your mind with that name? Was is all the Olympic gold medals? Was it the world records? Was it the years of hard work and training? Was it countless endorsement deals? Or was is a photo of a guy getting caught smoking pot?
It doesn’t take [...]
Alert! Alert! Somebody Said This About You…
You have spent a lot of time building and protecting your reputation, but do you know what your online reputation is? Do you know what others are saying about you – good or bad?
There is a number of tools out their that let you find out what others are saying. At a minimum, be familiar [...]
