Archive for 'SEO'
Click Fraud – The PPC Ying-Yang
When promoting your business, an attractive option is to use pay-per-click advertising. Using pay-per-click (PPC) advertising you can bid for placement in the search engines for the keyword phrases you know your customers are using when they are searching online. The most commonly known PPC platform is Google’s Adwords program, although Microsoft and Yahoo also [...]
Full StoryGoogle Options are Good Options
If you haven’t noticed yet when performing a search in Google, you now have the ability to click on a text link in the top left of the search results that says “Show options”. Pretty nifty, eh?
Yep, Google is rolling out new features because, well, because they’re Google, but also to compete with other specialized [...]
High Ranking Social Media Profiles
A co-worker talked you into setting up an account on LinkedIn, which you briefly did, but then forgot about it and never followed up on it further. It has a minimal amount of basic content on it and maybe you only linked up with a few other people at best. Well, that basic profile is [...]
Full StoryHow Long Has That Domain Name of Yours Been Around?
The length of time that you have owned a domain name has a some influence on how Google views your website. This is because Google wants to avoid spammers as much as possible. Spammers will frequently buy up discarded domain names and attach them to a spam-oriented website. Since these sites muck up Google’s search [...]
Full StoryUsing a Blog to Get More Pages Indexed in Google
So, you’re still thinking this whole blogging thing is silly? Yet you want your website to rank well and bring a lot of visitors to your website?
If these two statements apply to you, then truth be told, you’d be silly not to consider a blog.
Think of it this way – if you have an [...]
Duck – Incoming!! Inbound Marketing Puts Your Site in Customer's Sights
Hubspot has a nifty article explaining inbound marketing that I wanted to share. If you are not aware of inbound marketing, it is a concept you will want to know more about as it will help put the value of your website’s marketing potential in perspective. Instead of seeking out customers with traditional methods of [...]
Full StoryThe Best Social Media Platforms For SEO
I saw an interesting poll on SEOmoz.org where they asked what social media platforms netted the best SEO return on investment. An informal poll, but the results are interesting none the less. Here is the results so far:
Social bookmarking websites, such as StumbleUpon, was the big winner followed by social networking websites and social news [...]
Google = Busy
So Google big hitters Matt Cutts and Maile Ohye recently shared during a question and answer session that Google made over 450 changes to its search algorithm last year. That means that Google changed it’s mind over 450 times on how it decided to rank websites.
Over 450 times!
Granted, many of these changes were minor tweaks, [...]
Your Google Adwords Account is About to Expire
Here is another scam that has been going around recently.
You get an email that appears to be coming from Google telling you your Adwords account needs to be updated or they will have to close it. Usually, having to do with payment on your credit card not going through. It first made rounds a few [...]
Let's Talk About Inbound Links
If you have spoken with me about search engine optimization in the past, after exclaiming the virtues of relevant content, at some point inbound links get mentioned – specifically, relevant inbound links! The more inbound links you get from relevant and credible websites the more Google is going to like you. Well, in theory, as [...]
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