Archive for 'SEO'
Trends – Your Google Adwords Campaign and RSS
Last month I touched on RSS feeds – what they are and how to use them (See RSS Feeds – How To Guide). I wanted to expand upon RSS a bit more and how RSS will continue to play a bigger role in your online world. In this instance, I want to talk about how [...]
Full StoryLinking Up Online – Not What You Think
Ok, you have a web site that has links on it to other pages on your site. Nothing out of the ordinary there. Pretend your business is a restaurant in Lexington, Kentucky and we’re looking at your About Us page and you have a sentence that reads “We serve the tastiest pizza in Lexington, Kentucky [...]
Full StoryPress Releases and Search Engines
Press releases are a simple, effective and often over looked method of promoting your business. In addition to sending press releases to traditional media outlets, like newspapers and magazines, you can also submit press releases online. Sites like PRWeb.com, PRNewsWire.com and PRLeap.com all are examples of sites you can submit your press releases to. These [...]
Full StorySEO/Internet Marketing Terms Out the Wazoo
I was speaking today with Elizabeth Blair, a fellow SEO specialist and American Advertising Federation member, at a seminar that my company, NetSource Technologies, was sponsoring. She had just wrapped up her presentation and we were discussing the content she had provided. Elizabeth mentioned to me (I’m paraphrasing) “I hope I wasn’t talking too fast, [...]
Full StorySearch Engine Rankings – A Commitment of Time
Gaining high rankings in the search engines is never an overnight sensation. It takes time when starting from square one to start seeing results. There are various criteria that play into gaining a top position in Google, Yahoo or MSN. While optimization is the most commonly known criteria, time is a lesser known, but equally [...]
Full StoryThe Keyword Hierarchy, Part 2 – H1 Tags
Your website pulls up in a web browser, the top portion loads and you see your logo, navigation menu, maybe a photo and then “Welcome to XYZ Company” in a large bold font before being followed by a few paragraphs of text. This “Welcome to XYZ Company” is a header. Clicking on a link for [...]
Full Story21 Off-Page SEO Strategies to Build Your Online Reputation
This is an excellent article from SEOmoz.org that sums up techniques available that are used beyond the fence line of your website to increase your search engine credibility and push more traffic to your site:
21 Off-Page SEO Strategies to Build Your Online Reputation
Drinking the SEO Kool-Aid – An Interview with SEO Consultant Ed Cehi
I am fortunate to work with a talented team of experts at NetSource Technologies. One of these experts is Ed Cehi, our search engine consultant. Ed gave me a few minutes of his valuable time to answer some common questions clients ask me.
Brent: What is the first thing a site owner can do to [...]
How to Read Your Webstats – Part 5 – Search Engine Referrals
My final post in my weeklong blog on using your NetSource hosting webstats. By now you’re probably picking up on how the webstats program works and following through with the logic flow outlined in my earlier posts. The section of the webstats program I want to talk about today is probably the most exciting to [...]
Full StoryHow to Read Your Webstats – Part 4 – Most Popular Pages
Ok, now that we know how long visitors are staying on your site (see last post here) we will want to determine which pages are getting the most views. Knowing your most popular pages will help you to determine what is of most interest to your viewers as well as what is getting overlooked.
The [...]
