Archive for 'Pay-Per-Click Campaigns'
Click Fraud – The PPC Ying-Yang
When promoting your business, an attractive option is to use pay-per-click advertising. Using pay-per-click (PPC) advertising you can bid for placement in the search engines for the keyword phrases you know your customers are using when they are searching online. The most commonly known PPC platform is Google’s Adwords program, although Microsoft and Yahoo also [...]
Full StoryYour Google Adwords Account is About to Expire
Here is another scam that has been going around recently.
You get an email that appears to be coming from Google telling you your Adwords account needs to be updated or they will have to close it. Usually, having to do with payment on your credit card not going through. It first made rounds a few [...]
Trends – Your Google Adwords Campaign and RSS
Last month I touched on RSS feeds – what they are and how to use them (See RSS Feeds – How To Guide). I wanted to expand upon RSS a bit more and how RSS will continue to play a bigger role in your online world. In this instance, I want to talk about how [...]
Full StorySearch Engine Marketing – Picking the Right Keywords
This is a repost from my January 2008 eNewsletter:
“Picking the right keywords for your website does not necessarily mean what best describes your company and products/services or even what necessarily brings you the most traffic. Picking the right keywords means optimizing your website for the keywords and keyword phrases that will bring you [...]
Search Engine Marketing: Relevancy Matters
This is a repost from my October 2007 eNewsletter:
“If you are trying to maximize your results in the search engines one of the first things to review is the relevancy of your website content in relation to the keywords you wish to rank well for. If you are selling lemon scented baby [...]
