Brent Haeseker

Star Wars and Spambots

Ever see Star Wars?  Of course you have.  Remember C-3Po, the annoying robot nobody wanted showing up to the party?  Of course you do.  I mean, come on, it’s Star Wars.  How could you forget.
Well, if you have a website with a form on it, you likely have become acquainted with one of C-3P0’s distant [...]

Should You Put Your Pricing On Your Website

This is a great question that comes up frequently when I speak with clients.  The short answer, in most cases, is yes.
The idea for this blog post came from an eNewsletter I recieved from Judy Dunn of Cats Eye Marketing – a professional copywriter who is part of my network of Biznik and Twitter.  Here [...]

Internet Explorer 8 and Site Compatibility

Microsoft just released Internet Explorer 8 (IE8) last week, and we’re already seeing a lot of incompatibility issues with pre-existing websites.  Microsoft is taking a lot of flak on this newest browser due to them touting it as being a standards compliance browser, but it is actually ranking lower in compliance than all the other [...]

Using Usability to Make Your Site More Usable

There is a book in our office that has been required reading for all staff members for the last 3 years.  This book is called “Don’t Make Me Think” by Steve Krug.  The book is about usability of website design and how you don’t want to have your site visitors have to think when they [...]

2009 Will Be the Year of Big Internet Business

Yep, that is my predicition.
In 2009, while our economy continues to slug along, those that do a good job of marketing themselves online will have a very good year.  We’ve all probably heard stories of how a lot of people became rich during the Great Depression – because it is true.  Those that keep their [...]

Your Website is Not Yours – It's Your Customer's

Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers.  I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things.  I’m not [...]

Design by Committee Causes Much Pity

No matter how optimistically it is presented, no matter how often it is mentioned that “everyone’s onboard”  and no matter how much you want to believe it will work for the better, design by committee is a process that delays the completion of a website that no one involved will be happy with.
I have seen [...]

Websites – Not Just For Simple Contact Forms Anymore

Contact forms on your website are great.  A customer can fill it out and submit it and presto, you have an email from a new lead.
But are you using the contact form as successfully as possible?
If you are truely marketing your website, you will want to track visitors to see what marketing actions you are [...]

Copywriting Tips for the Web

Struggling to put together an online message for your company’s website?  Try these tips:
1. KISS your words – Keep It Short and Sweet

As a web professional, I live on the web.  I can find anything on the web, including books and online magazines.  But I still go out and spend my hard earned money on [...]

New Websites Go Live

In the last couple of weeks we went live with 2 new sites – both from repeat customers we have had the pleasure working with – Brian Ehlers Construction and Mike Scott Plumbing.  Both clients were actively involved with our design and programming team which helped us create sites that matched their vision.  The sites [...]