Brand and Reputation Management
Michael Phelps. Ok, what was the first thing that came to your mind with that name? Was is all the Olympic gold medals? Was it the world records? Was it the years of hard work and training? Was it countless endorsement deals? Or was is a photo of a guy getting caught smoking pot? It doesn’t take much to pollute a reputation. It also doesn’t take much for your reputation in Google to get polluted either. While all the good stuff still pulls up in Google for Michael...
Read MoreAlert! Alert! Somebody Said This About You…
You have spent a lot of time building and protecting your reputation, but do you know what your online reputation is? Do you know what others are saying about you – good or bad? There is a number of tools out their that let you find out what others are saying. At a minimum, be familiar with our old friend Google. Sure, you probably have already Google’d yourself, or your company name, right? But have you setup a Google Alert (or two)? Google Alerts are part of the overall...
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