2009 Will Be the Year of Big Internet Business
Yep, that is my predicition. In 2009, while our economy continues to slug along, those that do a good job of marketing themselves online will have a very good year. We’ve all probably heard stories of how a lot of people became rich during the Great Depression – because it is true. Those that keep their eye on the ball when everyone else is distracted will continue to hit home runs – it won’t be as easy as it was before, but it will still happen. Markets are...
Read MoreYour Website is Not Yours – It's Your Customer's
Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers. I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things. I’m not saying the site shouldn’t be an online reflection of your business – it should, and it should be appropriately branded – but, site...
Read MoreDesign by Committee Causes Much Pity
No matter how optimistically it is presented, no matter how often it is mentioned that “everyone’s onboard” and no matter how much you want to believe it will work for the better, design by committee is a process that delays the completion of a website that no one involved will be happy with. I have seen this situation play out countless times on website development projects throughout the years. When a committee is involved everyone has to compromise to some degree yet...
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