Click Fraud – The PPC Ying-Yang
When promoting your business, an attractive option is to use pay-per-click advertising. Using pay-per-click (PPC) advertising you can bid for placement in the search engines for the keyword phrases you know your customers are using when they are searching online. The most commonly known PPC platform is Google’s Adwords program, although Microsoft and Yahoo also have well established PPC programs in place. While top organically ranked listings are still the Holy Grail of search...
Read MoreAdvertisement
