Search Engine Optimization – The Keyword Hierarchy, Part 1 – Page Title
Early wisdom on keyword optimization was simple – make sure you had good keywords in your meta tags. While that still holds true, it is but one link in a long chain, or one level in the keyword hierarchy as I like to call it. For every keyword you are optimizing your website, or individual page for, there are multiple levels at which that keyword needs to appear. While no one has completely figured out Google’s shell game yet, we know Google needs to see your keywords throughout...
Read MoreSearch Engine Marketing – Picking the Right Keywords
This is a repost from my January 2008 eNewsletter: “Picking the right keywords for your website does not necessarily mean what best describes your company and products/services or even what necessarily brings you the most traffic. Picking the right keywords means optimizing your website for the keywords and keyword phrases that will bring you the most customers to your site – customers that are ready and willing to spend money with you. The first key is being specific. If you...
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