Brand New or New Branding?
This has been a busy year for companies trying to get noticed. Now I can understand with the recession and all that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to be said about familarity too as well as what kind of attention you bring to yourself. Eariler this year Tropicana brought attention to itself by switching it’s packaging. A...
Read MoreEconomy Fight Back
With the current market instability over the Big Fannie-Mac Attack, I have been scanning the marketing and business blogs for some relevant and useful information to share. There is always an opportunity for those who seek it out, so here is an article that may offer some new ideas if you’re feeling a less than pleasant pinch in your bottom line. It is an article by John Jangtsch with Duct Tape Marketing called “7 Time-tested Ways to Dig out of a Recession”. Scan the...
Read MoreAutomatically Tracking the Source of Phone Call Leads
It is easy to track visitors that come to your site from a search engine, a Google PPC campaign or who have emailed you from your Contact Us page, but tracking what led to a customer picking up the phone and calling you has been a bit tricky. For years, we have had to remind our clients to make sure to ask “How did you hear about us” everytime they recieve a call from a new lead. A simple solution on the surface, but it is not always a question that gets remembered to get asked...
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