Click Fraud – The PPC Ying-Yang
When promoting your business, an attractive option is to use pay-per-click advertising. Using pay-per-click (PPC) advertising you can bid for placement in the search engines for the keyword phrases you know your customers are using when they are searching online. The most commonly known PPC platform is Google’s Adwords program, although Microsoft and Yahoo also have well established PPC programs in place. While top organically ranked listings are still the Holy Grail of search...
Read MoreTrends – Your Google Adwords Campaign and RSS
Last month I touched on RSS feeds – what they are and how to use them (See RSS Feeds – How To Guide). I wanted to expand upon RSS a bit more and how RSS will continue to play a bigger role in your online world. In this instance, I want to talk about how RSS gives you another avenue to promote your business. If you are currently involved with Google Adwords (PPC, or Pay-Per-Click), you may be familiar with the Google Content Network. This is where in addition to displaying on...
Read MoreAdvertisement
