Let's Talk About Inbound Links
If you have spoken with me about search engine optimization in the past, after exclaiming the virtues of relevant content, at some point inbound links get mentioned – specifically, relevant inbound links! The more inbound links you get from relevant and credible websites the more Google is going to like you. Well, in theory, as I always say, but now I have more recent proof. In going through my RSS Reader to get caught up on all my hundreds of updates I need to read, I came across an...
Read MoreLinking Up Online – Not What You Think
Ok, you have a web site that has links on it to other pages on your site. Nothing out of the ordinary there. Pretend your business is a restaurant in Lexington, Kentucky and we’re looking at your About Us page and you have a sentence that reads “We serve the tastiest pizza in Lexington, Kentucky – click here for more info.” The words “click here” are a hyperlink to your Menu page. Big mistake – little effort to correct. Instead, the sentence...
Read MoreSEO/Internet Marketing Terms Out the Wazoo
I was speaking today with Elizabeth Blair, a fellow SEO specialist and American Advertising Federation member, at a seminar that my company, NetSource Technologies, was sponsoring. She had just wrapped up her presentation and we were discussing the content she had provided. Elizabeth mentioned to me (I’m paraphrasing) “I hope I wasn’t talking too fast, but I feel it is important to mention alot of the terms that are important to know so if I didn’t give enough...
Read MoreSearch Engine Rankings – A Commitment of Time
Gaining high rankings in the search engines is never an overnight sensation. It takes time when starting from square one to start seeing results. There are various criteria that play into gaining a top position in Google, Yahoo or MSN. While optimization is the most commonly known criteria, time is a lesser known, but equally important part of the equation. No matter how well raised and responsible your 8 year old child is, you won’t hand them the keys to the family car. Same...
Read MoreThe Keyword Hierarchy, Part 2 – H1 Tags
Your website pulls up in a web browser, the top portion loads and you see your logo, navigation menu, maybe a photo and then “Welcome to XYZ Company” in a large bold font before being followed by a few paragraphs of text. This “Welcome to XYZ Company” is a header. Clicking on a link for your About Us page, and you might see “About Us Page – Who We Are” in the same place and font as the “Welcome to XYZ Company”. The basic HTML code tag...
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