21 Off-Page SEO Strategies to Build Your Online Reputation
This is an excellent article from SEOmoz.org that sums up techniques available that are used beyond the fence line of your website to increase your search engine credibility and push more traffic to your site: 21 Off-Page SEO Strategies to Build Your Online Reputation
Read MoreDrinking the SEO Kool-Aid – An Interview with SEO Consultant Ed Cehi
I am fortunate to work with a talented team of experts at NetSource Technologies. One of these experts is Ed Cehi, our search engine consultant. Ed gave me a few minutes of his valuable time to answer some common questions clients ask me. Brent: What is the first thing a site owner can do to increase SEO visibility? Ed: There’s not really one singular thing that a site owner can do to improve their SEO visibility as there is a multitude of different things. But if there was one thing...
Read MoreSearch Engine Optimization – The Keyword Hierarchy, Part 1 – Page Title
Early wisdom on keyword optimization was simple – make sure you had good keywords in your meta tags. While that still holds true, it is but one link in a long chain, or one level in the keyword hierarchy as I like to call it. For every keyword you are optimizing your website, or individual page for, there are multiple levels at which that keyword needs to appear. While no one has completely figured out Google’s shell game yet, we know Google needs to see your keywords throughout...
Read MoreSearch Engine Marketing – Picking the Right Keywords
This is a repost from my January 2008 eNewsletter: “Picking the right keywords for your website does not necessarily mean what best describes your company and products/services or even what necessarily brings you the most traffic. Picking the right keywords means optimizing your website for the keywords and keyword phrases that will bring you the most customers to your site – customers that are ready and willing to spend money with you. The first key is being specific. If you...
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