A co-worker talked you into setting up an account on LinkedIn, which you briefly did, but then forgot about it and never followed up on it further.  It has a minimal amount of basic content on it and maybe you only linked up with a few other people at best.  Well, that basic profile is likely now one of the highest ranked webpages for your name in Google.  That’s a good reason to revisit that profile and freshen it up.

Social media websites are really starting to dominate search engine listings.  Social media profiles are getting top spots for individual names.  This is particularly true if your name is a somewhat less common.

Since your social media profile is likely one of the first things that will pull up in Google if someone is searching on your name, then make sure your profile is up-to-date and and complete.  If it is LinkedIn, they use a handy percentage meter to let you know how complete your profile is and what you need to fill out next.

I saw an interesting poll on SEOmoz.org where they asked what social media platforms netted the best SEO return on investment.  An informal poll, but the results are interesting none the less. Here is the results so far:

Social bookmarking websites, such as StumbleUpon, was the big winner followed by social networking websites and social news websites coming in a close third.  Social Microblogging is just squeaking in a 4th place ranking, but expect this platform to continue to increase as sites like Twitter become more mainstream.